In today’s world of so many distractions, our message is a simple one.

When our young women discover their unique self, life’s journey begins to unfold for them. This grows happiness, self-confidence and, ultimately, a stronger society for us all.

The senior women in their lives - mothers, grandmothers and aunts - have a crucial role to play in this journey, it is imperative that they and the next generation enjoy a strong bond.